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10 Ways to Attract Renters in the Student Housing Market

Vanderburgh Student Studying at HomeAs a Vanderburgh property manager, you are aware that attracting tenants can be tough. In the student housing market, it may be even more difficult to compete against dorms. However, with proper tips and strategies, you can attract quality student renters and maximize your profits. This article will discuss ten tips to help you stand out against the competition and attract quality student renters!

1.      Advertise online

Most students begin their search for housing online. Make sure that the rental property is listed on all major websites, such as Zillow, Trulia, and HotPads. In addition to online listings, you ought to promote your rental property on social media platforms like Facebook and Instagram.

2.      Offer furnished units

Many students have no interest in bringing furniture with them to college. Offer furnished units or allow tenants to rent furniture from you. This will make your units more attractive to potential renters.

3.      Install a washer & dryer

Students do not want to trek down to the laundromat whenever they need to wash their clothes. Having a washer and dryer in your rental property will become more appealing to potential renters. It may also save you money in the long run.

4.      Include utilities in the rent

Many students are on a tight budget and seeking ways to save money. Including utilities in the rent can make your units cheaper and attractive to potential renters.

5.      Offer flexible lease terms

College students often have different schedules from year to year. Recommend flexible lease terms so tenants can stay for as long or short as needed.

6.      Provide extra amenities

Many students are looking for rental homes that offer amenities such as a nearby gym, pool, or public transportation. If you can provide or highlight these amenities, you will be more likely to attract potential renters.

7.      Location, location, location

College students want to be close to campus and all the action. Ensure your units are in a prime location so tenants can easily get where they need to go. If your rental property is a bit farther away, be sure to offer information on bus or train routes that will get students to campus.

8.      Sell a lifestyle, not just a room

College students are looking to live in an exciting and vibrant community. Be sure to market your units as being in a desirable location with plenty of things to do nearby. Consider including information about local hotspots and activities in your listing.

9.      Offer extra storage space

College students frequently have a lot of belongings, so offering additional storage space may help make your listing stand out. If your rental property has many closets, a garage, or a shed, highlight that in your listing.

10.     Add security

Students want to feel safe in their homes, so add security features such as deadbolts, keyless entry pads, security doorbells and cameras, and other budget-friendly items. These features will help put tenants’ minds at ease and may even help you attract higher-paying renters.

Competing against the dorms for student renters can be an unwelcome aspect of owning rental properties. But rather by following these tips, you can more easily attract quality student renters and maximize your profits!


Would you like to learn more about maximizing your rental property’s potential in the student housing market? Real Property Management Results has the answers! Contact us online today

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