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Enhancing Rental Property Marketing with Virtual Tours

Real estate agent giving two clients a virtual tour of a house while sitting in an industrial style loft with big windows.The significance of marketing in securing suitable occupants should be recognized by owners of rental properties. If you haven’t used them, virtual tours will lead you to a tremendous opportunity! It can be a great method to show prospective tenants what to expect before they visit your rental homes by giving them the option to take a virtual tour. We’ll go over the advantages of virtual tours for your rental property marketing and the reasons why you, as the owner, should utilize them in the paragraphs that follow.

Virtual Tour Basics

An electronic simulation of a rental property, known as a virtual tour, provides prospective tenants with the ability to virtually traverse the premises. Virtual tours offer a comprehensive and captivating view of every room, unlike photographs that just show a portion of the property. Virtual tours also provide potential tenants the chance to see how their furniture will fit into the house and estimate the size of the rooms and other spaces.

According to recent research, a lot of tenants like virtual tours while viewing rental homes. More than 70% of renters indicated that they would be ready to rent an apartment without physically seeing it if they could view it online via a 3D virtual tour, by the research compiled by Zumper.

Types of Virtual Tours

With virtual tours, potential tenants may explore your rental homes from anywhere without physically being there, giving them an immersive experience. In this manner, before they visit the property, they can check the space and decide if it meets their wants. 360-degree, 3D virtual tour, and virtual reality virtual tours are the three primary varieties of virtual tours available to you.

1. 360-degree Virtual Tour: By combining multiple photographs into a single panoramic image, one can generate 360-degree virtual tours. By means of clicking and dragging, these virtual excursions provide prospective tenants with a comprehensive view of a room in a single image. Rental property owners who are new to the realm of virtual tours should strongly consider 360-degree virtual tours due to their affordability and simplicity to create.

2. 3D Virtual Tour: In contrast to a 360-degree virtual tour, a three-dimensional (or “true”) virtual tour provides prospective tenants with a more immersive experience by enabling them to physically traverse the premises. A rental home is photographed extensively, then compiled using specialized software to make these tours. Three-dimensional virtual tours are usually reserved for luxury rental homes due to the time and work involved in producing results of this caliber.

3. Virtual Reality Tour: Taking a property tour through virtual reality (VR) is the newest and most interesting method. Potential tenants can explore every corner of the home by donning a VR headset and moving around the premises as if they were in person. As virtual reality VR technology becomes more widely available, excursions that were previously uncommon are now becoming more commonplace.

The Benefits of Using Virtual Tours

Having covered the fundamentals of virtual tours, let’s look at some advantages of utilizing them to sell your rental property.

Convenience. One notable advantage of virtual tours is their exceptionally high degree of convenience. Renters who are interested in your properties can visit them without having to leave their homes or work schedules. Renters from outside the state or from abroad who need assistance setting up a time to come and have a physical tour of the home may particularly benefit from this.

24/7 Availability. Virtual tours are accessible seven days a week, rain or shine. This implies that prospective renters won’t have to force themselves to fit around your availability in order to view your rental properties on their time.

Increased Online Engagement. It has also been demonstrated that virtual tours boost engagement. The SEO, or online presence, of your rental property in search engines can be enhanced via virtual tours. A virtual tour is a fantastic method to add new material to your property listing and raise your rating in search results, as Google loves fresh information.

How to Optimize Your Virtual Tours

These pointers will help you maximize the advantages of virtual tours now that you are aware of their advantages:

Quality Matters. When it comes to virtual tours, quality counts. Avoid using low-resolution or grainy photos and instead use high-quality images and videos,. Make use of high-quality virtual tour information if you want prospective tenants to appreciate your rental buildings.

Include a Call to Action. After your virtual tour, include a call to action (CTA). Motivating prospective tenants to schedule a showing or contact you for additional information is an example of a CTA, which can take the form of a statement or icon. Potential renters can take action and get closer to signing a lease by including a call to action.

Virtual tours enable you to give prospective tenants a sense of your rental properties without requiring them to make an in-person visit. Now is the ideal time to begin incorporating virtual excursions into your rental property marketing if you have yet to do so. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.

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